July 4, 2007: Best Western Holland House & Suites PRESS RELEASE
Best Western No. 99 NASCAR BUSCH SERIES SHOW CAR
MAKES PIT STOP AT BEST WESTERN HOLLAND HOUSE & SUITES
DETROIT LAKES, MN, July 4, 2007 -- The Best Western Holland House & Suites brings the excitement of NASCAR home with a special showing of the Best Western No. 99 Busch Series Show Car on Sunday, July 15, 2007 from 3:30 to 7:00 p.m.
NASCAR fans will have the chance to get up-close to a replica of the car to be driven by newcomer David Reutimann of Michael Waltrip Racing this season. The show car's first appearance will be in the Northwest Water Carnival Parade on Sunday afternoon. Immediately following the parade, the car will be on display in the parking lot of Best Western Holland House located at 615 Hwy 10 East in Detroit Lakes. In addition to photo opportunities, visitors will also be able to register to win prize giveaways including NASCAR die cast cars, will be able to sign up for Best Western's Speed Rewards program, & much more.
"As a member of the Best Western worldwide family, we are proud to serve as an Official Hotel of NASCAR," said Chris Holland-Mehlhaff, 3rd generation owner. "We encourage everyone to stop by and check out our No. 99 Show Car - and learn about the special offers and programs Best Western has for fans of one of North America's fastest growing sports."
Founded in 1953 by Chris' grandparents, the Best Western Holland House & Suites currently features 56 award winning rooms, 32" flat panel LCD TV's, free HSIA, deluxe continental breakfast, and an indoor waterslide in a tropical pool area. This property has also recently been recognized as "Best of the Best" and is in the top 2% of Best Western hotels in North America for achieving consecutive perfect 1,000 point QA scores for exceptional cleanliness, maintenance & customer service. Owners Scott & Chris Mehlhaff also own & operate The Lodge on Lake Detroit in Detroit Lakes, and the Best Western Superior Inn & Suites in Grand Marais, MN.
For reservations, contact the Best Western Holland House & Suites directly at 800-33-TULIP or 218-847-4483; call Best Western's 24-hour, toll-free reservations number at 1-800-WESTERN; or visit www.bestwestern.com.
Best Western International was named the first-ever Official Hotel of NASCAR in 2004. This year, the company will also serve as an associate sponsor of the No. 55 NEXTEL Cup Car driven by Michael Waltrip. In addition, the hotel chain will be the primary sponsor of the No. 99 Busch Series Camry, featuring Reutimann behind the wheel, at Phoenix International Raceway on April 20. For all other Busch Series races in 2007, Best Western will serve as an associate sponsor of Reutimann and the No. 99 Car.
For customers, an exclusive benefit resulting from the NASCAR partnership is Speed Rewards -- a free, frequent guest program designed specifically for race enthusiasts. As members, individuals can earn valuable points which are redeemable for NASCAR-licensed merchandise including jackets, caps -- and race-related items such as Pro Scan headsets and gift certificates to the Richard Petty Driving Experience. Members can also earn free room nights anywhere in the world, as well as dining and shopping certificates.
More information on Best Western/NASCAR activities is available at www.bestwesternracing.com.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
About Holland Lodging
The Lodge on Lake Detroit is independently owned & operated by Holland Motel, Inc., now in its third generation of providing excellence in hospitality. Husband and wife owners Scott Mehlhaff & Chris Holland-Mehlhaff also own & operate Best Western Plus Holland House in Detroit Lakes, MN and Best Western Superior Inn & Suites in Grand Marais, MN.